Organization Schema Generator
Fill in your organization's real details, get complete Organization JSON-LD with logo, contact points and sameAs profile links. Runs entirely in your browser — nothing is uploaded.
Use an image of at least 112×112 px that crawlers can fetch (not blocked by robots.txt or login).
Address (optional)
Contact point (optional)
sameAs profiles
Links to profiles that verifiably belong to this organization. These are what disambiguate your brand from same-named companies in knowledge graphs.
Company identifiers (optional)
Enter your organization's name to see the generated JSON-LD.
How it works
- 1
Describe your organization
Pick the closest type and fill in the fields you actually have — name, website, logo, contact details. Empty fields are simply left out of the output.
- 2
Add your sameAs profiles
Link the LinkedIn, Wikipedia, Crunchbase and social profiles that verifiably belong to you. These are the disambiguation signals.
- 3
Copy the JSON-LD to your site
Paste the script block into the head of your homepage or About page. One block per site is enough — other pages can reference its @id.
Why Organization schema is the top entity signal
Most schema types describe a piece of content. Organization schema describes who you are — and among practitioners working on AI visibility, the consistent view is that Organization (and Person) markup with solid sameAs links is the highest-leverage structured data you can add. Not because it triggers a rich result — it mostly doesn't — but because it's the block that tells every crawler, knowledge graph, and retrieval system which real-world entity your domain belongs to.
That matters more in AI search than it ever did in classic SEO. When someone asks ChatGPT or Perplexity about "Acme," the model has to resolve which Acme is meant before it can say anything accurate about yours. If your site declares its identity in one unambiguous, machine-readable block — official name, legal name, logo, founding date, and links to profiles that corroborate all of it — you make that resolution easy. If it doesn't, you're trusting statistical guesswork with your brand.
Whether that resolution is actually working is measurable: the free AI Visibility Checker asks grounded AI models about your brand and shows you the real answers — including whether they confuse you with someone else. Publishing the schema is step one; seeing what the models say is how you know it landed.
sameAs: how engines know which brand you are
sameAs is the disambiguation mechanism. Each URL in it says "this organization is the same entity as the one behind this profile." Knowledge graphs cross-reference those claims: if your site, your LinkedIn page, your Crunchbase entry and your Wikipedia article all agree on the same name, logo and website, the entity is resolved with high confidence — and mentions of you across the web get attributed to you, not to the other company with the same name.
Two honest caveats. First, sameAs is a claim, not a verification — engines weigh it against what the linked profiles actually say, so linking profiles you don't control or that contradict your site does nothing. Second, schema is one input among many: consistent naming across your site, your profiles and third-party mentions does at least as much work as the markup itself. The schema makes the identity explicit; it can't invent one.
Where the markup goes
Put the generated <script type="application/ld+json"> block in the <head> of your homepage or About page — the page that most authoritatively represents the organization. One block per site: duplicating it with slight variations on every page creates exactly the ambiguity you're trying to remove.
The generated @id (your URL plus #organization) is what makes the block reusable. Article schema can set its publisher to that @id; Person schema for your authors can point worksFor at it. Every reference then resolves to one consistent entity instead of a scatter of near-duplicates. After publishing, run the page through a structured-data validator to confirm it parses — then check what the AI engines actually say about you.
Frequently asked questions
- Does Organization schema improve my rankings?
- Not directly — no search engine documents a ranking boost for it. What it does is make your brand machine-readable as an entity: name, logo, official site, and verified profiles in one block. That helps engines and AI systems attribute mentions to the right company, which is the prerequisite for showing up correctly in AI answers at all.
- Which page should Organization schema go on?
- Your homepage or About page — one authoritative block per site. You don't need it on every page; other pages can reference the same entity through its @id instead of repeating the full markup.
- Which sameAs links matter most?
- Profiles that independently confirm who you are: Wikipedia or Wikidata if you have an entry, LinkedIn, Crunchbase, and your official social accounts. Only link profiles you actually control or that are genuinely about your organization — sameAs is an identity claim, not a link list.
- What are the logo requirements?
- Google's guidance asks for an image at least 112×112 pixels, in a crawlable location (not blocked by robots.txt or behind a login), with a stable URL. A square PNG or SVG of your actual logo works best.
- What is the @id for?
- It gives your organization a stable identifier — your site URL plus #organization — that other structured data can point at. Article and Person schema can set publisher or worksFor to that @id instead of duplicating your details, which keeps every page describing one consistent entity.
- Should I pick Organization or LocalBusiness?
- Use LocalBusiness if customers visit a physical premises (a shop, restaurant, or office people walk into) — it unlocks address-centric treatment. Purely online companies should use Organization, OnlineBusiness, or Corporation as fits.
Related free tools
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Structured Data Validator
Validate a page's JSON-LD structured data: syntax errors, missing properties, and what each schema type actually does for AI visibility.
Now find out what AI models actually say about your brand
These tools make your site readable to AI. The free AI Visibility Checker probes grounded AI models with live web search and shows the real answers, your score, and who wins instead of you — no login required.
Run the free AI Visibility Checker